C-14 Space Ltd
C-14 Space Ltd. Building intelligent solutions for real-world environments.

ShopMyRoom brings it into people's homes. ABR brings it inside businesses.

One company, two businesses: ShopMyRoom for the home and ABR for business.

01

Who we are

A London technology company founded by Elia Orfeini and Ryan Kearney. One founder builds the business, the other builds the systems.

02

What we build

Models, agents and spatial understanding, each chosen to fit one specific friction, delivered as working systems people use.

03

Why we build it

We start from problems people and businesses already live with: the friction of buying for your home online, and the manual work that still slows teams down.

04

Where we are

Headquartered in London as the parent company of ShopMyRoom and ABR, with offices in Milan and Paris planned by the end of 2027.

Legal name
C-14 Space Ltd
Company number
16905182
Registered in
England and Wales
Headquarters
London, United Kingdom

The founders

One founder knows how businesses run. The other knows how to build the systems that change it.

Portrait of Elia Orfeini

Elia Orfeini

Founder and CEO · London

Elia comes from finance. He has worked inside how large companies report, close their books and fix their processes, and he has seen how much of that work is still done by hand.

Finance
Financial reporting, month and year-end close and process improvement in the EMEA finance function of a global eyewear group.
Audit
Around three years in UK audit, reviewing how businesses really run their numbers.
Study
MSc in Management and Enterprise Strategy at the University of Verona, 110/110 cum laude, with study in the US, Poland and Sweden.
Teaching
Teaching assistant at the University of Verona, helping students shape and structure business ideas.

Leads at C-14

Commercial strategy, go-to-market, partnerships and fundraising, across both ventures.

Portrait of Ryan Kearney

Ryan Kearney

Co-founder, technology · Los Angeles and Chengdu

Ryan builds AI systems that run in production. His background is in cross-border commerce and logistics between the US, China and the UK.

AI systems
Retrieval pipelines with hybrid search, multilingual product intelligence, document processing and agent platforms.
Commerce
Cross-border digital commerce between the US and China, and import operations on China to US freight.
Study
BS in International Maritime Business, Massachusetts Maritime Academy. IMBA at Sichuan University, with a thesis on AI in cross-border e-commerce.
At C-14
Designed the data architecture that brings retailer products into one ShopMyRoom catalogue.

Leads at C-14

Architecture, models and agent development, across both ventures.

Why two ventures in one company

AI has made building products much faster. A small team can now take an idea from problem to working product in a matter of months.

We chose two ventures to diversify. ShopMyRoom serves people at home and ABR serves businesses, so C-14 never relies on a single market. Both started the same way: we found a real problem in the market and set out to solve it. They share one team and one engineering base inside C-14.

Two ventures, one company

Each venture has its own brand and its own customers. C-14 holds both, and the same team builds both.

ShopMyRoom logo

ShopMyRoom

AI that turns real rooms into shoppable spaces.

The ShopMyRoom launch film, 30 seconds. On-screen text, no sound.shopmyroom.co.uk
The problem
People furnishing a room cannot picture how a piece will look in their space, so they guess, measure by hand and jump between retailer sites.
What we are building
The room is the starting point. You photograph it, the AI reads the space and suggests pieces from UK retailers by style and budget, and you buy on the retailer’s own site.
Stage
Live on the App Store and Google Play. The new app was released in October 2026.
Role in C-14
The consumer venture, where our spatial AI meets real rooms and real products.

See the product for yourself.

Visit shopmyroom.co.uk

Available on the App Store and Google Play.

ABR, Applied Business Realities logo

Applied Business Realities

Real AI for businesses still running on manual work.

The problem
Established small and medium businesses still run key processes by hand, across documents, spreadsheets and email.
What we are building
ABR maps a process, then implements, integrates and automates it, with ongoing support after go-live.
Stage
Working with its first clients. Projects delivered so far cover charter operations, auction analytics and returns processing.
Role in C-14
The business venture. The same engineering team that builds ShopMyRoom builds for clients.

We replace repetitive, hand-driven processes with intelligent systems that give hours back to the team.

Visit appliedbusinessrealities.com

Clients buy a working system they can run.

  1. 01DiscoverA free review of how the work is done today, with the cost measured.Free
  2. 02StrategyAn internal review of the findings to design the solution that fits this client best.Included
  3. 03BuildThe system built around the client’s process, with the whole workflow automated: rules and AI steps together.Project fee
  4. 04IntegrateConnected to the CRM, ERP and accounting where the work is recorded.Project plus maintenance
  5. 05OperateMonitored, maintained and improved under contract.Recurring fee

Delivered by the founding team

  • Marine charterBooking and captain operations platform. Operated and maintained after launch.
  • Auction houseAnalytics pipeline with bot filtering, and drafted content for human review.
  • Returns processingMail desk across 29 categories, one ticket per conversation. Phase one accepted.
  • Any AI providerClaude, GPT or Gemini by default. A model can be swapped without rebuilding.
  • Built in codePython and TypeScript, for robust systems with no platform lock-in.
  • Client data stays with the clientInside their own Microsoft 365 or on separate infrastructure.

What comes next

From London to Europe. Our plan between now and the end of 2027.

Plans and intentions, not features that exist today. The background film is generated with AI and shows no product.

  1. Now

    Two ventures live

    • ShopMyRoom on the App Store and Google Play, with UK retailers
    • ABR working with its first clients
    • The founders moving to full time on C-14
  2. 2027

    Build the product moat

    • ShopMyRoom: native AR at true scale and saved room measurements
    • Direct partnerships with retailers and a dashboard showing how products perform in real rooms
    • ABR: first delivered projects in the UK and Italy, and a first commercial hire in the UK
  3. By the end of 2027

    Expand into Europe

    • Offices in Milan and Paris
    • ShopMyRoom launched in France and Italy
    • Commercial teams for ABR in Milan

Get in touch

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